Single Vs Multi-Page Website for Seo Purposes

One of the hottest trends in the web design game right now is single page websites. They are chosen by many business owners who appreciate simplicity and loading speed, which is exactly what can be provided by this design option.

But how does a single page compare against multi-page design in terms of SEO? Clearly, multiple pages can contain more information than one, so it will be easier for Google to find them and display in the search results.

Maybe those who choose to build single-page websites are actually hurting their chances to get discovered by online audience?

Let’s find out the answers to these questions by comparing single and multi-page website design in this article.

The advantages of single page design:

Intuitive browsing experience. The most important competitive advantage of this option is a simple and clean design that allows displaying information in an operable and comprehensive fashion. For users, this means that the site can provide intuitive experience.

Easy navigation. Naturally, the navigation on a single-page website becomes very straightforward because it typically persuades the visitor to take one action (purchase a product or subscribe to a service).

Multi-page websites are known for having many links that can easily confuse the visitors. This is not a problem with a single-page design because it eliminates endless links by having everything on one page.

Better mobile experience. Single-page design generally converts into mobile-friendly very easily, thus providing a great experience in terms of navigation and search. Given that more than 50 percent of search queries come from mobile devices, having a mobile version of a site is critical for business owners.

Another factor that should be added to this group is faster loading time. Mobile-optimized single-page websites will load faster than multi-page counterparts. This represents a significant advantage for businesses since many internet users typically wait just a few seconds for a site to load.

Ability to target a particular audience. Business owners who have products designed for particular target audiences will benefit from single-page website design. For example, if your target audience is college students, all essentials of writing a college paper should fit on one page.

First, it is great for providing them with a specific type of user experience. Second, all the information the business needs to give the visitors is in one place, so they have easier access to options that meet their needs. For SEO, this is an important requirement in case if a narrow set of keywords is targeted.

Disadvantages of single-page design

Limited content and use of keywords. To make sure that a website is discovered by Google, the owners must select the content with care and display it with a clear hierarchy. This means that content marketing abilities are limited because one page cannot provide sufficient space.

As the result, once content goes over the fence, it becomes difficult to manage it on a single page. Moreover, there is a good chance that viewers will miss most of the important information.

This means that the content must be made as relevant as possible in order for the website to be discovered by Google. The SEO strategy thus becomes limited to a low number of keywords because of a lack of space.

A single-page website may have the best layout in the world but many visitors will end up frustrated with the lack of content that’s relevant to them. People are always looking for helpful, fresh, and robust content, providing which is almost impossible with a single page website.

More complex performance analysis. If a single-page website uses more keywords than it should, it will fall to a multi-page one, because assembling the content on one page can really mess up critical keywords.

As the result, sharing a particular piece of content is almost impossible. The only option that’s left in this case is to insert a link to a social media profile of the company and create the content there.

The performance analysis of single-page websites thus becomes difficult, including page visits that show best practices and conversions. That’s bad news for any business.

Lack of scalability. Single-page websites are not scalable, period. This is one of the main reasons why business owners avoid choosing this option for their websites. If they do, they would not have the opportunity to create and add content like bloggers. As the result, the design is often changed to multiple pages to improve scalability.

Lack of opportunities to grow. A single-page website could be a good option for startups and small companies but should they really neglect the possibility of growing and developing? Of course, the amount of content will increase over time as a business grows, but single-page cannot meet this need.

The Verdict
Single page websites are not that SEO friendly because they limit the opportunity to use content marketing and narrow the list of keywords that could be used.

They simply cannot satisfy the needs of internet users for fresh, relevant, and robust content because it’s impossible to cover the same information on one page. In contrast, multi-page websites provide much more opportunities for content marketing and targeting more visitors.

Another problem is detailed content. Apparently, single-page design cannot even meet provide a desired amount of content, so there’s no point in discussing detailed content at all.

Multi-page websites are perfectly scalable and provide all necessary opportunities for growing companies that need more pages on their website. Single-page design is not good for any of these requirements.

With multiple pages, it’s also easier to carry out performance analytics because they provide information on why the viewers are leaving the website and help to decrease bounce rates. In contrast, this task becomes much more difficult with a single-page website.

The final decision is obvious: while possessing advantages in terms of design and mobile experience, single-page website falls short in terms of SEO. Multi-page design clearly is a better choice here because it allows more SEO practices and opportunities to grow.

To make a smart choice for your own website, you should always consider the needs and goals of your business.