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Cloud Security Essential to Ensure Effective Endpoint Protection

The war against malware continues... and will continue. As better methods to block attacks, detect malicious activity and thwart infections are developed, so will malware evolve. Cyber criminals target endpoints as it offers plenty of avenues for infiltration. Endpoints are considered to be the weakest point in terms of security in an enterprise IT system. Enterprises must ensure robust endpoint protection, and the best way would be through cloud security.

There are different types of malware such as - viruses, worms, Trojans, spyware, rootkits, backdoors, key loggers, ransomware, and Browser Hijackers. Each type of malware serves a different purpose, and some malware are a combination of multiple types. A ransomware could be a combination of a worm, a Trojan, and a backdoor. Further, cyber criminals identify vulnerabilities in operating systems, applications and exploit them for attacks. Phishing and spear-phishing are other modes of attacks that trick users into opening malicious attachments or click on malicious links.

Typical antivirus security solutions are installed on the local server and endpoints. The malware definition database is stored locally and this list is periodically updated. The developers of the antivirus solution keep updating their malware database, and this data gets updated automatically or manually. There is, however, a certain time delay between the time that the AV company updates its database and the time the local data base gets updated. This period is very critical, as zero-day malware can attack and infect the systems.

In order to overcome this vulnerability, and with the advent of faster internet, cloud-based security has been adopted. Small, medium and large enterprises must adopt cloud security for better and faster response to zero-day attacks.

As a basic practice, enterprises must:

·         Set up endpoint security effectively to thwart attacks
·         Regularly update the virus databases – this would be more effective with adaptation of cloud security
·         Schedule frequent scans to detect any malware infiltration

Compelling Reasons to Adopt Cloud Security
Cloud-based security is easier to manage. Updates, monitoring, etc.., can be done from the cloud.
If you are an MSP then ensuring proper security of client endpoints can only be done through cloud security and remote monitoring and management. Update management – operating system, applications and security product - can be torturous if not done through the cloud management.

Endpoint security product developers/ antivirus product companies usually share their discovery of malware in a global repository. This combined effort makes information about new malware available quickly to those who access the database. 

3 Things Social Media is Not Incredible For

Content shock is the point at which the amount of content available on the internet exceeds our ability to consume it in a meaningful way. For years it was debated whether or not content shock was real, or if we would ever reach that point. That debate is now over.

Content shock is real, and we have reached that point. Unfortunately, many brands are still employing social media strategies that pretend otherwise. They fail to realize that crowded social media feeds have made people much more discerning about what they will read, what they will click, and who they will follow. Most importantly, content shock is changing how people engage with brands.

Here are three things for which social media are no longer the best tool.

1.    Driving Traffic to Your Website:

Initially, it made sense to use a broad audience approach to social media. Before social media platforms became so saturated with businesses and individuals trying to establish a foothold, it was fairly easy to post to a wide audience. The result of this was increasing traffic through clicks and improved SEO.

Today, that’s no longer how people are engaging with brands. The volume of people who are going to click on a company’s posts simply isn’t what it used to be. Brands now have to adjust to the fact, and focus on creating quality engagement with fewer customers. This means identifying those who are most likely to engage, and curating the social media experience for them. It also means employing social media as a customer service tool.

2.    Broadcasting Marketing Messages:

Social media audiences are just aren’t receptive to marketing posts in the way they were in the past. Again this is due to content shock. The likelihood of people clicking on any post, liking it, or sharing it is lower now. When that post isn’t relevant to anyone but a low sales funnel audience, the effectiveness is significantly lower.

This is why many brands are taking their marketing content and using it on messaging platforms and apps. These are places where customers are more likely to be lower in the sales funnel, and where they can be presumed to have an interest in that kind of content. One example of this would be using messaging apps combined with in store beacons to send information on special offers to customers.

3.    Relying on Content Frequency to Build an Audience:

Good marketers have always considered content quality to be a priority of quality. However, the truth is that there was a time when all it took to build an audience was to put out lots of content, ensure that relevant subjects were addressed, and to use the ideal keywords. Whether or not that content actually contained anything useful or insightful really didn't matter all that much.

Fast forward to now. It does matter. People are hesitant to click unless they are sure the content has value to them. If they do follow or subscribe, they are also quick to undo that if they realize the quality just isn’t there.

The solution of here is focusing on creating valuable content that serves a need, like top websites do, ensuring that content is well produced and engaging with audiences in a way that is sincere and personal. This is why the brands that have the most success on social media are often the most responsive.


If you’re still using the three strategies listed above, it may be time to revisit things. By shifting your focus to engagement, branding, and customer service you will likely find that your social media marketing efforts are much more effective. 

Author Bio:

Luisa Brenton is an educational writer who has over 4 years’ experience in marketing. Her mission is to help people in finding their own way to a balanced lifestyle and coping with everyday assignments successfully. You can find her on Facebook.