7 Amazing Analytics Tools for Bloggers

Data in an of itself doesn’t seem very interesting, but for bloggers it’s the lifeblood that fuels their success. The tools that we use for gathering this data are analytics, and there are a lot of them. Figuring out which one is right for your blog and what data you need to track can be a daunting task.

Join us as we look at seven tools that are excellent options for bloggers who want to better understand, measure, and act on their website’s performance.

7 Analytics Tools For Bloggers Who Want an Edge: 

The things that you decide to track will be your Key Performance Indicators, or KPI’s. These can be anything from sheer traffic, to visitors from specific sources, time spent on the page, bounce rates, etc.

Using these tools you can measure these things and use that data to better inform the decisions you make on your blog. Let’s take a look:

1. OpenWebAnalytics: 

Open Web Analytics, or OWA, is a free and open source software that you can download and install on your host’s web servers. It has a lot of positive features, like the ability to track an unlimited number of websites without traffic limits. It also has tools for conversion goals, eCommerce sites, heatmaps, and mouse movement tracking.

The only real downside here, is that it requires some technical knowledge to install and configure the software. Beginners may have trouble getting everything to work properly. Worse, if you don’t know what you’re doing, it could slow down your site. So, while this a powerful tool, you should only use it if you have the technical know-how to configure it properly.

Google Analytics is the platform that everybody hears about, and for good reason. It’s a great option for bloggers of all kinds. No installation is required here. You simply need to sign up and then you’ll receive a tracking code you can place in the header of your pages.

With the Yoast SEO plugin, you can also quickly implement the code into your pages. Since this comes from Google, it also has plenty of support and ongoing updates. The only downside, is that it can be confusing for beginners. There are custom courses online you can take to better understand the tool. The best way to get actionable data, is to use custom reports that target specific KPIs, so you get the data you need.

3. KYA: 

KYA is an analytics platform that allows you to measure engagement. It gives you an idea of what people are doing on your site and what’s motivating them or turning them away. If you’re a WordPress user, you’ll be pleased to know that there’s a plugin you can download once you’ve made an account on the website.

KYA is great about giving you actionable data that you can transform into action. Tools like Engagement Tracking give your pages a specific score that is calculated based on traffic, behavior, and social shares. It also gives you the ability to compare posts.

The only downsides, are that you have to use their proprietary comment and “like” systems to get the most detailed engagement data. If you don’t use them, you get less to work with.

4. SumoMe Content Analytics: 

SumoMe is a fairly well-known suite of tools, but the one we’re looking at is the Content Analytics option. You can get it by signing up for SumoMe’s toolset and they will give you a plugin to install on WordPress.

It allows you to look at what how many people are reading your posts and where they are stopping if they didn’t make it to the end. You can use this data to find out where your content is losing them, and where to put your CTA buttons.

5. Heat Map: 

HeatMap is one of several different tools of its kind that represent amazing insight into how people are interacting with your blog. Using colored heat signals, you can see specifically where and how much people are interacting with elements on your site.

It gives you a visual look at how your engagement is working. If people aren’t interacting with your CTA, you’ll be able to see that reflected in the data and act accordingly. What’s even more exciting, is the fact that you can review this data in real-time.

6. KISSMetrics: 

KISSMetrics is both an analytics and conversion optimization platform. This platform has the ability to show you specifically which visitors are doing what on your website. Using this data, you can create funnels that allow you to reach out to customers who didn’t convert or left the funnel early.

You can actually pick a specific visitor and see how they navigated your site and follow their journey. The KISSmetrics plugin for WordPress also makes this one easy to integrate. It’s a great platform for identifying people but it doesn’t have the same level of details that other platforms offer.

7. JetPack: 

WordPress has its own proprietary analytics platform, and it’s great for anyone who wants to get started on the ground floor with some basic analytics. You can simply download the JetPack plugin for WordPress and start tracking statistics that are easy to understand.

While it’s a great start, JetPack doesn’t offer as many analytics or features as other platforms. Even so, it’s a great starting point for new users.

Final Thoughts: 

Analytics are a powerful set of data for bloggers and something that every website owner needs to truly understand and harness their website’s performance. Which analytics do you utilize for your site? Let us know in the comments! 

Author: Eric Wall is a blogger and analytics guru who loves collecting and acting on data for website success.


Anonymous said...

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