Content marketing strategies fail
because of the disconnect between content marketing and SEO. Some marketers’
think that SEO is unnecessary when they have already created a content
marketing strategy. This simply doesn’t make sense because the two should
always go together.
Although the mistake persists, marketers are now accepting the fact
that in order to get the best results, SEO should always be integrated to
content marketing. It is the only way to ensure the success of the whole
content marketing strategy.
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How do SEO and content marketing |
There are a lot of contrasts between the two but you still cannot
separate them entirely. The best way to differentiate them is by their purpose.
·
Demands: SEO creates demands while content
marketing is the one fulfilling those demands. All requirements are stated in
the SEO and those requirements are fulfilled by content marketing.
· Content: SEO determines the needed content and
content marketing is the content. Content marketing will not exist without SEO
because the application of SEO rules is the core of content marketing.
·
Keywords: SEO states what topics people search
for by the help of the keywords and content marketing utilizes these keywords
in the content. Marketers create
contents that focus on topics that cover the keywords. This is the only way you
can implement your content marketing strategy.
·
Hyperlinks: SEO requires linkbacks and content
marketing provides linkbacks by including them in the content. One way to
succeed in content marketing is to create a killer content that includes
internal links to generate clicks back to your website and external links that
lead to other reputable websites.
·
Optimizations: SEO is more technical while content marketing
needs a great UX and other integrated technical optimizations to work. This
includes a sitemap, tags, meta description, and other factors to enable the
crawling of spiders, indexing, and querying of search engines so people can
find your content.
·
Consistent output: SEO can be considered good if the
content is produced consistently and consistent output means you are doing
content marketing. There is no another way around it.
All that was mentioned above are the reasons why SEO should always
complement your content marketing. But how do you make both works to your
advantage? How can you integrate SEO with your content marketing strategy?
These tips may be useful for the success of your marketing strategy.
1. Set SEO strategy
SEO
strategy is a part of the whole content marketing strategy. Define your
goals, set your priorities and objectives, and plan the techniques you will
use. These will be helpful in improving your content marketing strategy.
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| Latest SEO Strategies in 2016 |
2. Produce high-quality content
following SEO rules
Write readable, high-quality content to get high scores from Google
and increase your rankings. Google loves fresh contents on a regular basis.
Keep your focus on the quality of your contents and integrate SEO optimizations
to drive traffic to your site.
Choose the right keywords. Make sure they are relevant and
something that may fit into your future content. To ensure your keywords can
help you generate more traffic, you can use keyword research resources or other
keyword tools.
3. Check and audit your SEO progress
Stay on top of everything by always checking your progress and
auditing your SEO. This will move your content marketing forward in this ever
changing world of algorithms.
4. Follow the four Vs
Marketers should follow the four Vs of semantic or contextual
search or how search engines differentiate user intent from context to produce
more accurate and definitive answers.
The four Vs are volume, variety, velocity and veracity. Marketers
should follow and incorporate these four Vs with the content to generate better
results.
5. Combine SEO with social media
All SEO efforts and content marketing strategy must utilize social
media to succeed. People cannot live without their mobile phone and they spend
more time on social media than engaging in real-time interactions with people.
This is why marketers take everything to social media to be able to reach ideal
customers, engage, and attract new customers.
Your contents and website will have a better chance of getting
traffic when you share and post them on different social media networks.
SEO is all about content marketing and content marketing is all
about integrating SEO. They always go together like a great person that has 2
distinct personalities. They should be viewed as partners and not opponents no
matter how agencies that specialize in one or the other may try to debate
against each other for their own benefits.
People won’t be able to find your content without SEO and your
content marketing will only be successful if it includes SEO features. You
should always remember that you need to utilize both and combine them in order
to create a powerful and successful marketing strategy that will benefit you, your
business, and your customers.
Author΄s bio: Diana Beyer is experienced, self-driven specialist and
content editor at Top Writing Reviews who is passionate about writing. She is
always seeking to discover new ways for personal and professional growth.
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