For much small and medium-sized business idea
of developing a mobile app creates a sense of fear.
Business owners are
becoming aware of the marketing power the marketing.
Today small
businesses are becoming aware of the back that well designed intuitive app can
bring a lot of marketing & branding power. Small business must
realize that traditional marketing is slowing becoming irrelevant they need to
adapt new age marketing with mobile tech in order to start competitive.
From app development
process, time and investment business owner doesn’t quite seriously view it as
a new marketing & branding channel that can expand their business. Since
last few years, app development has evolved. Time & cost of development has
reduced drastically and it is more accessible to businesses of all sizes.
Mobile Apps are no
longer considered as a branding exercise. Business owners are becoming aware of
the power of the apps in Mktg.
What type of businesses have the Apps ?
According to Business
Apps, early adopters are gyms,
restaurants , realtors, professional services such as lawyers, doctors etc. you
name it, and someone has an app for it. Small business have a need for an
app since they competitor already have one.
As the demand for the
app has increased in last few years so have the capabilities. Due to easy
accessibility of the mobile various small business are running to develop their
apps to differentiate themselves from their competitor. Today, apps development
are cheaper and more efficient than ever before.
How Small Business benefit from Mobile Apps?
According to Pew
Research center, 72% of American adults own a smartphone up from 35% in 2011.
Approx 90% of media time is spent using Mobile App instead of web browser.
This suggests that in next few years mobile tech will dominate the web. Many of
the smartphone users would like to know about your company, services, product
review etc. before they make a purchasing decision.
Small business should
utilize mobile app primarily for branding and improve customer engagement. With
Push, notification business can directly
send out messages to customers regarding offers, new product launch, news, hot
deals etc. A survey shows that about 85% of the customer who uses an app
receive notification within 45 sec. of intimation.
The mobile app can
greatly improve their visibility to large extent among the targeted customers.
Is Mobile App Right for your Business?
Once you decided to
develop the mobile app next task is to analyze that kind of features you
want in an app. You need an app that adds value to your business and increases
customer engagement ratio. You have done proper market research before
developing an app. What kind of apps do your competitors have? What are the
features they have? What can you do to improve on the features, so that it can
provide value to your customers?
You can ask your
customers (take a small survey) about the features that they would like to see
in the app. After deciding on features talk with mobile app developers
and see how they can shape your idea into the mobile app.
Easy Access to Small Business:
Mobile app
development is easy and accessible to all business. Over the past few years,
due to increase in popularity of mobile tech, it is very cost effective and
time to market has reduced significantly. You need to make sure you
choose the right development partner for app development. You need to
right down the requirement carefully and discuss it with the various mobile
development company. You need to make sure you choose the right company who can
help you to launch your app successfully.
Author Bio:
Gaurav Kanabar is the
Director of Alphanso Tech, a globally acknowledge IT consulting company
providing services in the arena of the Mobile
App Development & iPhone
App Development . With immense support from the adroit team, Alphanso Tech has
been serving a huge client base worldwide.
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