18 popular online shopping sites in Indonesia

One of the sure things in Indonesia’s internet industry is the ample amount of ecommerce startups hanging around the corner. For 2014, we’ve updated our list of popular ecommerce sites in Indonesia. This time we’re going to categorize the following ecommerce sites according to their business models: online forums and classifieds, business to consumers (B2C) sites, consumer to consumer (C2C) marketplaces, and others.

Online forums and classifieds

1. Kaskus

Kaskus was built mainly as an online forum, but it grew to become one of Indonesia’s hottest ecommerce platforms. Users can post articles inside the platform as well as buy and sell items there. In December, Kaskus had a change of leadership with new CEO Sukan Makmuri – who once held the position of VP for the internet banking technology division at Bank of America – overtaking the reigns from co-founders Ken Dean Lawadinata and Andrew Darwis. Then, the team reported that they recorded 40 million users and 600 million pageviews every month.
Alexa rank: 7th in Indonesia.

2 TokoBagus

When it comes to websites that focus solely on classifieds, then TokoBagus would probably be the first in the minds of many Indonesians. Remco Lupker and Sebastian Arnold Egg co-founded the site back in 2003, in between they received hefty investment from MIH and went gung ho in advertising TokoBagus in many media outlets in Indonesia.

Last April, MIH disbanded one of its ecommerce portfolios – Multiply – to focus its funds on other more promising portfolios – including TokoBagus. In December, the team finally revealed its data for the first time and it was crazily huge: they passed one billion monthly pageviews in July 2013.
Alexa rank: 13th in Indonesia.

3. Berniaga

Looking to challenge TokoBagus’ dominance as classifieds leader in Indonesia is Berniaga. It is also very aggressive in marketing its site in the country thanks to the backing of its parent company 701Search.
Alexa rank: 24th in Indonesia.

1. Lazada Indonesia

2. Bhinneka

3. Agoda

4. Zalora Indonesia

5. Tiket

6. Groupon Indonesia